👥 Competitor analysis

A brief comparison of your company against one competitor of interest. 

Product offering

 CompetitorYour companyCommentary
Product overview   
Feature comparison
Feature 1   
Feature 2   
Feature 3   

*Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.

Competitor comparison

 Competitor Your companyNotes links
Approximate web-site traffic   
Social presence   
Online advertising   
Offline advertising   
Videos and webinars   
Major events   
Customer resources    
Press releases and mentions   


This chart shows the Strengths, Weaknesses, Opportunities, and Threats your company has relative to the rest of the market. 

Strengths Opportunities

- something that separates you from your competitors 

- something your company is expert in                                       

- a gap in the market you can fill 

- a conference where you can showcase your value 


- advantages your competitors have

- a resource/quality you lack 

- competitors with a larger clientele 

- bad press related to your market