👥 Competitor analysis
A brief comparison of your company against one competitor of interest.
Product offering
| Competitor | Your company | Commentary | |
| Product overview | |||
| Positioning* | |||
| Pricing | |||
| Feature comparison | |||
| Feature 1 | |||
| Feature 2 | |||
| Feature 3 | |||
*Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
Competitor comparison
| Competitor | Your company | Notes links | |
| Web-site | |||
| Approximate web-site traffic | |||
| Blog/Content | |||
| Social presence | |||
| SEO | |||
| Online advertising | |||
| Offline advertising | |||
| Videos and webinars | |||
| Major events | |||
| Customer resources | |||
| Press releases and mentions |
SWOT
This chart shows the Strengths, Weaknesses, Opportunities, and Threats your company has relative to the rest of the market.
| Strengths | Opportunities |
- something that separates you from your competitors - something your company is expert in | - a gap in the market you can fill - a conference where you can showcase your value |
| Weaknesses | Threats |
- advantages your competitors have - a resource/quality you lack | - competitors with a larger clientele - bad press related to your market |