Use your story to introduce new employees to your company, or as part of your marketing strategy to reach and engage potential clients.
How it started—the original idea and the motivating factors that inspired you to start your business (put a face to the name - introduce your founders!)
A challenge you faced along the way (people relate to imperfection—show your audience that you are familiar with difficulties and even failure)
How you overcame that challenge (What did you learn? How did you become better as a company as a result?)
Name your most important company milestones (the year you reached them and a brief description)