Use your story to introduce new employees to your company, or as part of your marketing strategy to reach and engage potential clients.
- How it started—the original idea and the motivating factors that inspired you to start your business (put a face to the name - introduce your founders!)
- A challenge you faced along the way (people relate to imperfection—show your audience that you are familiar with difficulties and even failure)
- How you overcame that challenge (What did you learn? How did you become better as a company as a result?)
- Name your most important company milestones (the year you reached them and a brief description)